Content Strategy
Website and Social Audit
Client: Somerset General | Humber College Group Project
The Project: Somerset General is an online vintage shop based in Toronto. In order to develop a successful strategy I worked alongside my team to produce a website and social audit that would help meet their marketing goals.
The Strategy: Taking Somerset General’s marketing goals into consideration, we produced an audit that focused on qualitative and quantitative data aspects. We analyzed content quality, effectiveness, UX design, content accessibility and competitors and proceeded to provide a detailed list of findings and recommendations.
Client: Reel Sparrow
The Project: Reel Sparrow is a real estate media start up based in Toronto and the GTA. I conducted an audit of their website in order to:
1. Identify content gaps in order to solve visitor’s pain points and convert them into new customers.
2. Examine the site’s usability through the lens of the customer journey.
3. Establish what content is relevant, engaging and up to date within the site
