Content Creation and Copywriting
Client: Rutabaga Entertainment
The Project: Rutabaga Entertainment is a Creative Agency I started in august 2020 along with my partner Juan. The agency focuses on producing photography and video for small businesses and entrepreneurs.
The Strategy: Since Rutabaga didn’t have an online presence, I created a website along with a blog series that would serve the purpose of engaging our audience with inspiring and relevant content in order to generate brand awareness.
The Pieces:
Why Starting Your Own Creative Project Will Change Your Life: The idea for the post originated from one of the main pillars of our brand. Inspiration. I wanted to write a blog post that gave our audience an inside look into what inspired us to create Rutabaga but I also wanted to invite them into our narrative, and to feel that this post wasn’t about us, it was about inspiring and connecting with our audience.
How to Plan Your Brand's Photoshoot for Social Media: The idea for this post was to make an educational infographic that would help our audience prepare for a day of shooting content for social media. I wanted to make a short but useful list that the audience could refer to when getting ready for a brand photoshoot, I also wanted it to make it simple and not technical since a big part of our audience are small business owners that are venturing into DIY projects, or folks who are pursuing creative endeavours and might not have a background in photography.
A Condensed Guide to Making a Promo Video for Your Business: The idea for the post originated from wanting to create an informative video for our audience, where we could show them the steps on how to create a video for a brand. While brainstorming, I though it would be helpful in terms of strategy to collaborate with a brand in order to gain visibility so I spoke to my friends Skye and Jade to create a promo video that could showcase their business. After doing their video, I realized that the post needed to offer more value to my audience, which is why I edited a second video explaining the step by step of how we make our video.
Client: Somerset General | Humber College Group Project
The Project: Somerset General is an online vintage shop based in Toronto. After performing a content audit and analysis for the brand, my team and I created a set of content pieces that would be implemented as part of the brand’s content strategy.
The Strategy: Taking our client’s resources into consideration, my team and I created a set of content pieces that covered content gaps to generate brand awareness and trust.
